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Results: 132
Do Social Networking Fan Page Posts Matter for Corporate Image?
The purpose of the current study is to examine factors affecting corporate image driven by social networking fan pages on Facebook. Under the modified elaboration likelihood model (ELM), we answer how fan page contributor post...
Published by: IGI Global
The Role of Brand and Fan Personalities in Building Fan-Brand Relationships
Football fans are consumers with special relationship with their favourite teams. Consumer-brand relationship is unique and ultimate in football context. However, the absence of these relationships is mainly due to a lack of...
Published by: IGI Global
Assessing the Technological Pedagogical Content Knowledge of Pre-Service Science Teachers at a South African University
The purpose of this study was to investigate preservice science teachers' proficiency levels regarding their practical knowledge of technological pedagogical content knowledge (TPACK-P). A sample of 103 third- and fourth-year...
Published by: IGI Global
Construction of OBE Concept Autonomous Learning Mode in University Teaching Based on the Internet
Fan Yang, Jiong Fan
Feb 21, 2022
In order to meet the needs of life-long learning of the Internet of Things and the economic and social development of digital learning countries, we must actively explore the teaching mode of digital self-learning courses for...
Published by: IGI Global
A Hybrid Intrusion Detection System for IoT Applications with Constrained Resources
Network security and network forensics technologies for the Internet of Things (IoT) need special consideration due to resource-constraints. Cybercrimes conducted in IoT focus on network information and energy sources. Graph...
Published by: IGI Global
Diversity beyond density
Urban density, in the form of residents' and visitors' concentration, is long considered to foster diverse exchanges of interpersonal knowledge and skills, which are intrinsic to sustainable human settlements. However, with...
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A Critical Study on Translation of the Analects
Fan Min
Jan 01, 2021
“Ideology” shapes our discourse practices and is closely related to the translation activities. This paper attempts to explore how ideological factors influence the cultural transmission of Confucianism through a comparative...
Published by: IGI Global
Analysis of WeChat Subscription Influence Based on Topic Diffusion
With the average daily growth of 15000 new subscribers, the number of WeChat subscription has broken the 5,800,000 subscribers recently. WeChat subscription's topic influence calculation has been very significant. This article...
Published by: IGI Global
Research on Measurement and Control System of Common Parameters of Agricultural Equipment Based on Wireless Transmission
To resolve the limited transmission and complicated layout, the common parameter measurement and control system of agricultural equipment use virtual instrument technology and embedded technology. The research results show that...
Published by: IGI Global
Uncertainty analysis for propagation effects from statistical downscaling to hydrological modelingUncertainty analysis for propagation effects from statistical downscaling to hydrological modeling
Hongjing Wu, Bing Chen
Aug 26, 2014
To understand the water balance and environmental effects under climate change condition, hydrological models are always used to simulate the hydrological cycle and predict future scenarios by using global climate models (GCMs)...
A Privacy Protection Approach Based on Android Application's Runtime Behavior Monitor and Control
This article proposes a system that focuses on Android application runtime behavior forensics. Using Linux processes, a dynamic injection and a Java function hook technology, the system is able to manipulate the runtime behavior...
Published by: IGI Global
A Novel Compressed Sensing-Based Graph Isomorphic Network for Key Node Recognition and Entity Alignment
In recent years, the related research of entity alignment has mainly focused on entity alignment via knowledge embeddings and graph neural networks; however, these proposed models usually suffer from structural heterogeneity and...
Published by: IGI Global
Attention-Sharing Initiative of Multimodal Processing in Simultaneous Interpreting
This study sets out to describe simultaneous interpreters' attention-sharing initiatives when exposed under input from both videotaped speech recording and real-time transcriptions. Separation of mental energy in acquiring...
Published by: IGI Global
Using Online Social Networks to Globalize and Popularize Product Brands in Different Cultural Areas
The purpose of this paper is to investigate the influential factors of online social network advertising in three different cultural areas, being China, India, and the US. This study uses the Social Capital Theory (SCT), and...
Published by: IGI Global
Single-Channel Region-Based Speller for Controlling Home Appliances
The brain-computer interface (BCI) system uses electroencephalography (EEG) signals for correspondence between the human and the outside world. This BCI communication system does not require any muscle action; hence, it can be...
Published by: IGI Global
Double-Layer Learning, Leaders' Forgetting, and Knowledge Performance in Online Work Community Organizations
This paper constructs an online community organizational double-layer learning structure model based on exploration-exploitation models. In this way, the authors examine the effect how double-layer online community learning as...
Published by: IGI Global
An Empirical Study on Selection, Evaluation, and Management Strategies of Green Suppliers in Manufacturing Enterprises
Chia-Huei Wu
Jan 01, 2022
Green supply chain management means integrating environmental awareness into supply chain management, including product design, raw material acquisition and selection, the manufacturing process, the distribution of final...
Published by: IGI Global
The Circumplex Model for Structuring Career Anchors of the IT/IS Personnel
A quantitative study involving Mainland China (the PRC), Taiwan, India, the UAE, and the US, five areas with 852 responses of IT/IS personnel data towards building a more suitable Circumplex Career Anchor Model for IT/IS...
Published by: IGI Global
Analysis of the Critical Role of a Smart Agricultural Internet of Things System in Industrial Benefit Evaluation
Jinshun Wu
Mar 22, 2022
Agriculture is transforming from traditional agriculture to smart agriculture. To realize the intelligent, precise, and scientific management of agricultural production, it is necessary to conduct real-time, accurate, and...
Published by: IGI Global
Analysis of Environmental Governance Expense Prediction Reform With the Background of Artificial Intelligence
Xiaohui Wu
Sep 01, 2022
In this paper, Artificial Intelligence assisted rule-based confidence metric (AI-CRBM) framework has been introduced for analyzing environmental governance expense prediction reform. A metric method is to assess a level of...
Published by: IGI Global
The Global Organizational Behavior Analysis for Financial Risk Management Utilizing Artificial Intelligence
Enterprise financial risks are analyzed utilizing the theory of organizational behavior, and a financial risk management system is constructed to improve the design and algorithm of the enterprise risk management system. Base on...
Published by: IGI Global
The Impact of Automated Investment on Peer-to-Peer Lending
In the face of fierce competition, many peer-to-peer (P2P) lending platforms have introduced automated investment tools to serve customers better. Based on a large sample of data from PPdai.com, the authors studied the impact of...
Published by: IGI Global
Crowd Workers' Continued Participation Intention in Crowdsourcing Platforms
The micro-task crowdsourcing marketplace, as a novel platform, has provided firms with a new way to recruit employees at a reasonable cost and with a fast turnaround. This research explores how different types of motivations...
Published by: IGI Global
Research on Information-Driven Trades in China
The authors examine the information-driven trades and informed traders' order size strategies in China's stock market. They find the aggregate U-shaped informed trading is not only explained by the time-of-day effect but is also...
Published by: IGI Global
Research on the Construction of a Student Model of an Adaptive Learning System Based on Cognitive Diagnosis Theory
With the promotion of online education, the adaptive learning system has attracted attention due to its good curriculum recommendation function. The student model is an important interface between the adaptive learning system...
Published by: IGI Global

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